Adventures in Research

Lucy Zahray, The Poison Lady who educates crime writers

We’re in merry old England this week, so this is a revised version of an earlier post.

Kate Flora: The reading community we write for is an informed and demanding one, so we all have to do research for our books. Because I write police procedurals and about real crime, some of my research tends to be quite dark. I was looking for a reference book on my shelf recently, and scanning the contents reminded me that a stranger, knowing little about me and what I do, might be taken aback by my collection. I’m the person who goes to a library book sale and is delighted to score a criminalistics textbook. I read an article in a recent New Yorker and immediately ordered a book about geographic profiling, only to find that I already have David Canter’s Mapping Murder on my shelf. Every book I write has research files, and I have a file of old New Yorker articles on fascinating subjects like using soil to track where a killer has been.

Tess Garritsen, Lea and Kate perform an “autopsy” on Jerry Healy

Sometimes these books are things I read out of curiosity; sometimes, they related to the actual work I’m doing. For example, when I was working with retired Portland, Maine deputy chief Joe Loughlin on a book about Amy St. Laurent’s murder, Finding Amy, there was trial testimony from a forensic entomologist about the fly larvae found with the buried body. I had recently read M. Lee Goff’s A Fly for the Prosecution, so I had a great reference for helping me illuminate the expert’s testimony. Also very helpful in writing the scenes about the forensic exhumation was an entire notebook about the process put together for me by a police detective down in Delaware. He created it for a fictional mystery that’s never been published, but it was waiting for me when I needed it for a real crime.

Other books on the shelves have come to me through conversations while I’m doing

Chris Roerden, whose book Don’t Murder Your Mystery, is a great one for writers

research. Sometimes I have a conversation with a detective, and order up a book he suggests. That happened when a detective in the Miramichi, New Brunswick police department was walking me through the slides he uses to teach interviewing technique at the police academy. Our conversation led me to Mark McClish’s book, I Know You Are Lying: Detecting Deception Through Statement Analysis. Listening to the small language choices the interviewee makes can be very illuminating, as in the moment when the suspected killer in my true crime, Death Dealer, speaks about his missing wife in the past tense.

Once, after a conversation with a Portland detective about interviewing technique, I ran into my local police chief. He asked what I was working on, and I told him about the detective and some of the things he’d told me. “It’s all flavor of the month,” he said. “I’ll send you a book.” A few hours later, a patrol car stopped and the officer handed me a wonderfully informal, and informative self-published book by a Rochester, NY detective, Lt. Albert Joseph, Jr, called We Get Confessions.

 After reading Gavin DeBecker’s The Gift of Fear, I found myself late one night sitting in a jail up in New Brunswick, waiting to do a ride-along, and discussing the book with another officer. It, and the companion book, Fearless, are great books about trusting instinct and learning to be safe and resilient.

Because I write with, and about cops, in my Joe Burgess police procedural series and in my nonfiction, I have an entire shelf about cops. One of the great books is Mark Baker’s Cops, another Adam Plantinga’s 400 Things Cops Know. Another, not for the faint of heart but worth getting from the library, is Practical Homicide Investigation. (A note about that: when I got it from interlibrary loan, a concerned librarian asked if I really wanted to read it before handing it over.) For anyone interested in police shootings in the cops’ own words, I co-wrote, with retired Deputy Chief Joseph Loughlin the book Shots Fired: The misunderstandings, misconceptions, and myths about police shootings.

There are books about the criminal mind, crime scene investigation, and methods of murder. Sometimes, I carry my enthusiasm too far. Once, while I was cooking for a dinner party, my husband suggested that having a book about plant poisons open on the counter when the guests arrived might not be a good idea. I did end up using poison in An Educated Death. Another time, invited by a library in New Hampshire to talk about “The Dark Side of Crime Writing,” I had happily embarked on a talk about dissection of the liver before I realized that readers might not really to need to know all that goes into making the sausage to enjoy it. I’d learned a lot about the liver during a walk on a Florida beach when we encountered a toxicologist. He was enthusiastic. I ended up using that conversation in my Joe Burgess book Redemption.

I never imagined myself sitting in a restaurant talking about dissection with a medical examiner, but yes, I’ve done that, too.

I wonder—are your bookshelves as dark as mine? What are your go-to books for crime writing? And what are your favorite research stories?

Maine native and recovering attorney Kate Clark Flora writes true crime, strong women, thrillers and suspense, short stories, and police procedurals. Her fascination with people’s bad behavior began in the Maine attorney general’s office chasing deadbeat dads and protecting battered children. In addition to her crime fiction, she’s written two true crimes and a memoir with a retired game warden. Most recently Shots Fired: The Misconceptions, Misunderstandings and Myths About Police-Involved Shootings, co-written with former Portland assistant chief Joseph Loughlin. Flora has been an Edgar, Derringer, Agatha and Anthony finalist and twice won the Maine literary award for crime fiction.

 

Reminder: Each month, someone who leaves a comment on one of our posts will win a bundle of books. You could be our May winner.

 

 

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Weekend Update: May 2-3, 2026

Next week at Maine Crime Writers there will be posts by Kate Flora (Monday), Jule Selbo (Tuesday), Kait Carson (Thursday), and Joe Souza (Friday).

In the news department, here’s what’s happening with some of us who blog regularly at Maine Crime Writers:

 

 

 

 

An invitation to readers of this blog: Do you have news relating to Maine, Crime, or Writing? We’d love to hear from you. Just comment below to share.

And a reminder: If your library, school, or organization is looking for a speaker, we are often available to talk about the writing process, research, where we get our ideas, and other mysteries of the business, along with the very popular “Making a Mystery” with audience participation, and “Casting Call: How We Staff Our Mysteries.” We also do programs on Zoom. Contact Kate Flora

 

AND DON’T FORGET! One lucky Maine Crime Writers reader who leaves a comment on the blog this month will win a bundle of books!

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The Lost Art of Letter Writing

Kaitlyn Dunnett/Kathy Lynn Emerson here. Back in 2017 I wrote a post here at Maine Crime Writers titled “Friends Around the World” about the many pen pals I had as a girl and the fact that letter-writing has gone out of style in this century (if not before). Some things available today promote more communication. Cyberspace provides a connection to friends and strangers alike and e-mail and messaging allow relationships to develop on a more personal level. We can even talk face-to-face using cameras built into PCs, laptops, phones, iPads, and other devices.

Back in the 1950s and early 1960s the options were pretty much limited to talking on the telephone or writing letters. I’m not sure how I acquired my first pen pal, but I know there were pen pal sections in many publications, printing names and addresses of people looking for people to write to in other countries. One of those publications was a comic book I read regularly about a young model named Katy Keene. I wrote to one of the addresses in the pen pal section, possibly in Australia, and in time a letter came back. The person who originally advertised for a pen pal had done so several years earlier and was now quite a bit older than I was but she passed my letter on to a younger friend and I corresponded with that girl for a number of years afterward.

Looking back, memory faulty and the actual letters long gone, I don’t know what I wrote to various pen pals or, for the most part, what they wrote to me. I hope I didn’t inadvertently insult anyone. Certainly there were cultural differences that surprised me. My pen pal in Singapore, Vivien Yeo, wrote to tell me of her marriage . . . at thirteen. It was arranged by her parents. Hannelore Weiss, in Germany, sent me picture postcards . . . of buildings my father knew from first-hand experience had been bombed during World War II. Then there was Sonoko Mitsufuji (I think that’s the correct spelling but I won’t swear to it) from Japan. Her much older brother paid a visit to the U.S. during the time we were corresponding and stayed with us. My father took him to a Rotary Club meeting.

I wish I still had those letters. If any of them sent me photos of themselves, those are long gone too. Sadly, so are most of their names. If I could remember more, given today’s technology, I might be able to reconnect with a few of my pen pals. There was Heather. Was she from Australia or New Zealand? I had a pen pal in each country. There was Carole from Bristol, England. I thought of her the first time I visited Great Britain at age twenty, but by then I’d already forgotten her last name and street address. My pen pal in India was a boy. He asked me to trace my feet and send the tracing to him. Nothing kinky. A few months later he sent me a pair of shoes and I sent back a photo of me wearing them.

In college and after I exchanged regular letters with family, in particular my parents and grandfather. Later we kept in touch with college and Navy friends by exchanging annual Christmas letters. That, too, has gone by the wayside. For one thing, I realized that mine ended up being the same letter with different book titles to reflect the current year’s work. We lead very dull lives.

I love getting newsy letters (or e-mails) but these days I have a hard time thinking of anything to write back. I have one friend who sends e-cards for every possible occasion. I like knowing she’s still around but for some reason receiving these always makes me feel guilty that I don’t do a better job of keeping in touch.

So, a question for those of you reading this: do you still write letters (or e-mails) to friends and/or family, or has that form of communication been replaced by shorter forms like posting on Facebook and Messenger? Inquiring minds want to know.

Kathy Lynn Emerson/Kaitlyn Dunnett has had sixty-four books traditionally published and has self published others. She won the Agatha Award and was an Anthony and Macavity finalist for best mystery nonfiction of 2008 for How to Write Killer Historical Mysteries and was an Agatha Award finalist in 2015 in the best mystery short story category. In 2023 she won the Lea Wait Award for “excellence and achievement” from the Maine Writers and Publishers Alliance. She was the Malice Domestic Guest of Honor in 2014. She is currently working on creating new editions of her backlist titles. Her website is www.KathyLynnEmerson.com.

 

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Guest Post By Agency Director + Founder of Rosecliff Literary Jessica Berg

Meet our guest poster, Jessica Berg.

Jessica will be attending the Crime Wave this year and teaching two workshops on “Query Letters” and “The Introverted Author’s Guide to Building a Platform.” You can learn more HERE.

Jessica is the founder and agency director of Rosecliff Literary, a boutique agency built on the belief that ambitious writers deserve transparency, strategy, and a seat at the table. She earned her MFA from Spalding University and brings more than a decade of experience to her work with clients.

In addition to her agency role, Jessica serves as a contributing editor for Writer’s Digest, where she writes and consults on topics related to querying, craft, comp titles, and the business of authorship. She teaches globally on query letters, positioning, and sustainable author careers. Jessica serves on the board of the Historical Novel Society and is a chair for the National Women’s Book Association.

She lives online at @jessica__berg, where she talks about querying, writing life, and the realities of publishing with transparency, humor, and a touch of glam. Connect with Rosecliff at @roseclifflit.

Free download: How to Pitch Your Book in 30 Seconds at https://www.jessicaberg.me/the-30-second-book-pitch


5 Things I Wish Every Querying Author Knew

By Jessica Berg, Agency Director + Founder, Rosecliff Literary

Ask anyone who’s been doing it for a while and they’ll be the first to tell you the querying process is unhinged. Writers are expected to understand how to write marketing copy for a manuscript you’ve bled over for years and then send it out into the world.

From my side of the desk, a gentle reminder that agents are overworked humans doing a job that’s largely unpaid. That said, there are five things I see querying authors get wrong (or just not know) over and over again.

01 | The Query Letter is NOT Your Book (And That’s the Point)

A query letter is a marketing document. It is not a summary, a synopsis, or a chapter-by-chapter breakdown. Its only job is to make me desperate to read the first page. That’s it. The query letters I remember most are those that treat the story like a movie trailer and not a Wikipedia entry.

With that in mind, I want to stress that I know your book is more complex than 250 words. I know what your side characters have expansive backstories and your b-plots earn their place on the page. That your themes run deep and that you’ve got a gorgeous twist I won’t see coming.

But the query isn’t the place to prove any of that. All you have to prove is that the core story is compelling and your voice is unmistakable.

No pressure, though.

If you take nothing else from this: please hook me on the character. Hook me on the stakes. Hook me on the voice. Then get out of your own way and let your pages do the rest. Tease. Entice.

Leave me wanting more.

02 Personalization is Hurting You

I see this all the time.

“Dear Jessica, I’m querying you because you represent great books.”

Sorry, but that’s not personalization because every agent represents great books. So what does real personalization look like?

It’s you referencing an article I wrote or an interview I gave. It’s a mention of Larry, Rosecliff’s CEO and my cat. Or even you calling back to a Rosecliff Roundtable where an agent made mention of what they wanted to see and how your project is filling that gap.

The big takeaway here is that the best queries are always thought that feel like the beginning of a conversation and not a cover letter you’re sending to fifty agents at once.

03 Rejection Doesn’t Mean What You Think It Means

Rejections don’t mean your book isn’t good. Rejections don’t mean you should give up on your goals of being a published author. And rejections definitely don’t mean I’m personally passing judgment on your or your narrative.

Rejections do mean that your project isn’t the right fit for me at this time. It means I might have something similar coming from an existing client. It means that the market I have the most expertise in isn’t ready for your project.

It also means that I didn’t love it enough to fight for it in the way I know another agent will. You deserve a champion for your work who is going to go to bat for you in all the ways you need, and if I don’t feel that way with the entirety of my being, then I’m going to make space for someone else who will feel differently.

And trust me, that’s what you want. You need an agent in your corner who is unreasonably
obsessed about your book. You owe it to yourself to keep going until you find the perfect fit.

Querying can take a while. Your favorite authors are the ones who used rejections as data, not as an indicator about their work.

04 Comp Titles Tell Me Things Without You Realizing

Authors ask me about this all the time. “Do I really need comp titles?”

The short answer: yes.

The long answer: comps aren’t a formality! They’re one of the fastest signals I have from you about whether or not you understand your book, the current market, and where your book sits in the market.

Also, please don’t comp to wildly successful books! Using something that’s had or is having a massive moment in the zeitgeist isn’t doing your project any favors. Nor is comping to something published more than 5 years ago because that signals to me you’re not reading in your genre as it exists right now.

The easiest bit of advice here is to read widely. Read currently. Read everything you can in your genre so you know where your book is going to fit on the shelf.

05 You Don’t Realize it, But Every Agent Is Rooting for You

By the nature of experience, the querying process can feel extremely adversarial. Like agents are gatekeepers bent on finding reasons to say no. I’m here to remind you that’s not how most agent operate. It’s the opposite, in fact.

Every time I open a query, there’s a portion of me hoping that this is The One. The debut that’s going to make me forget everything. The one I can’t stop thinking about. The manuscript I’ll still be talking about in ten years. I desperately want to find it because I want to champion it and I’m actively hoping it’s your project that comes across my desk.

I get it. The querying process is tough. It can feel like you’re shouting into the void with very little clarity on how to move forward. I promise you that on the other side of every inbox is a person who got into this industry because we love books. We love stories. And we’re all genuinely hoping you’re the author to surprise us.

Now Get Ready to Query With Confidence

Trust your manuscript. Research your agents. Read your books. And then send your query letter knowing that the only queries that don’t get offers of rep are the ones that never make it out of drafts.


Crimes in the Archives 

Join the Maine Historical Society (MHS) and the Maine Writers & Publishers Alliance (MWPA) for a special pre-conference Crime Wave session with author, historian, and professor Elizabeth DeWolfe at the Brown Research Library. This engaging program explores how writers can use historical and archival sources to enrich their work by uncovering context, detail, and a sense of time and place. Drawing on materials from THE MURDER OF MARY BEAN and her latest research on Maine’s first female undercover detective, DeWolfe will demonstrate practice how writers can pull archival research to support their fiction and nonfiction writing. The session also includes a guided tour of the Brown Research Library and an overview of how to conduct research at MHS with a professional librarian. On 5/29 from 1:00-2:30 at the Brown Research Library (489 Congress Street, Portland ME). More Information HERE.

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Tuning Up the Senses/Learning to Observe

Kate Flora: Today I’m sharing an exercise I used to do in my writing class. It’s fun one to make yourself do.

Tuning Up the Senses/Learning to Observe/Exploring the language of the senses and observation/Amassing the details to create a sense of place

 Write a series of Three descriptive paragraphs about the same place—a street corner, a busy restaurant, sitting on a beach, plunging into a pool, or even being by yourself on a park bench—in each case writing your description using only ONE of your senses.

For example, for the first paragraph, use only your sense of sight; for the second, use only things you hear; for the third, use only your sense of smell or touch, etc. Dig deep. Be elaborate. Overwrite. Accept the challenge of finding better descriptive words. Remember—this is first draft. You can always edit later.

You may find one of these much harder than the others.  Observe yourself while you do the exercise and notice what feels easy and what feels like a struggle.

Here’s a sample of these sensory exercises combined:

From Michael Pollan, The Botany of Desire:

And that’s just my eyes.  My sense of touch meanwhile presents to my attention a low background drone of shoulder ache, a slight burning sensation in the tip of my right middle finger (where it was cut the other day), and the cool rush of air through my nostrils. Taste? Black tea and bergamot (Earl Gray), slightly briny breakfast residue on tongue (smoked salmon). Soundtrack: Red Hot Chili Peppers in the foreground, backed by heater whoosh on the right, computer cooling fan whoosh on the lower left, mouse clicks, keyboard clatter, creak-crack of those knuckle-like things deep in the neck when I cant my head to one side; and then, outside, a scatter of birdsong, methodical drips on the roof, and the slow sky tear of a propeller plane. Smell: Lemon Pledge mixed with woodsy damp.

 

 

 

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Making Sure Your Last Edit Is Your Final One

One thing I know about myself is that I’m not a great copy editor. I’ve thought about paying for a copy editor, but right now I’m too far along in my book process to do that, so I have to make sure I’m doing the best job I can.

I’m currently reviewing galleys for my next book, due out in October: Critical State (Olivia Wolfe Book 1). It’s an exciting moment as I start a series that I have already blocked out the next two books for. But before I get ahead of myself, I need this book to get the final edit it deserves.

No cover yet, but this is the image for Critical State on my website for the moment!

I’ve already found a POV shift in a chapter that got a very late edit, so I know for a fact that I need to dig deep here. But I also need to learn new techniques to prevent those kinds of mistakes from making it that far into the process.

Ideally, I’d like to find things like that when I’m still in Scrivener, where I do my initial drafting. As I’ve written about before on this blog, in A Writing Tip Wednesday on reverse outlining, I use Scrivener and separate out each individual scene and tag it with the POV character. That’s where I should have caught that POV shift. But I’d “compiled” the book into Word because I find it easier to line edit in Word. I make myself go through the book in detail then have Word read the book aloud to me (a tedious process that catches a lot). I had done all of that but somehow still missed the POV shift.

The thing about catching these sorts of errors in galleys is that it’s a pain to manually fix them. You are also looking for wholly new kinds of errors, things like weird kerning or widows or orphans that the publisher’s book formatting software might have introduced.

Everyone hates making changes this late in the process–the author and the publisher–but errors still show up. It’s why we add the very direct disclaimer to Advance Reader Copies: this is an uncorrected proof. And yeah, it is definitely uncorrected. I’ll keep plowing ahead and trying to catch all the errors it would kill me to see in the printed paperback after publication. So I need to make sure this last edit is the final one!

Currently reading: The Paladin, David Ignatius, 2020.

Next in my TBR list: John Grisham, The Litigators, 2011

 

 

As Matt Cost posted yesterday, Maine Crime Wave is coming up, with an event at the Maine Historical Society the day of May 29th, a “Noir at the Bar” reading at Belleflower Brewing Company the evening of May 29th then the conference itself on May 30. All the information on tickets for the three events and the amazing team helping to put the conference on are here.

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Come Ride the Crime Wave! by Matt Cost

Dick Cass calls them shameless plugs, but I call them opportunities!

Crime Wave is coming to Portland, Maine. Writers, readers, and criminals can all benefit from this fortuitous occurrence. Come meet the people who snake chills and thrills into our homes, bookstores, and libraries. The cast (or police lineup) of participating authors is incredible.

 

If research is your thing, digging into the archives, and discovering hidden treasures of the past, well then, on Friday afternoon, May 29th, at 1:00 PM, the Maine Historical Society and the Maine Writers and Publishers Alliances are joining together for a special pre-conference tour and discussion with author, historian, and professor Elizabeth DeWolfe at the Brown Research Library in Portland. DeWolfe will demonstrate how writers can pull archival research to support their fiction and nonfiction writing. REGISTER HERE.

 

If your schtick tends more to drinking a beer and listening to some fabulous writers read short excerpts of their work, well then, you might just be interested in Noir at Belleflower on Friday night, May 29th, at 7:00 PM. Jule Selbo and Matt Cost (that’s me) will be the Mistress and Master of Ceremonies for a crazy-fantastic group of authors, including Tess Gerritsen, Allison Keeton, Travis Kennedy, Robert Kelley, Joanna Schaffhausen, James Ziskin, Zakariah Johnson, Gabriela Stiteler, Mo Drammeh, and Rebecca Turkewitz. There is no charge for entry, but you reserve a spot and find out more information at Belleflower Brewing Company.

And that brings us to the big event! Drum roll, please. Crime Wave will host the second-most famous roundtable, after the one King Arthur dabbled in. Not just one roundtable, but twenty-four of them. The theme of the 2026 Maine Crime Wave is Sharpening the Blade: Craft. Community. Career. There will be three sessions of eight roundtables focused on honing our craft, strengthening our community, and polishing our approach. Each of these roundtables will be moderated by two great writers, as showcased in the image above. CLICK HERE FOR MORE INFO ON THE AUTHOR MODERATORS.

CLICK HERE FOR A SCHEDULE OF THE ROUNDTABLES. 

The guest of honor for Crime Wave this year is Ron Currie, who will be interviewed in the middle of the day by Jule Selbo. Currie’s most recent book, The Savage, Noble Death of Babs Dionne, is an INDIE NEXT pick, an Amazon Editors’ pick, and an Apple Books Editors’ pick. It was named a best book of 2025 by The Guardian, NPR, Real Simple, Vulture, Barnes and Noble, The Times of London, Bookpage, Publishers Weekly, and the Wall Street Journal. Of Babs, Bookpage notes, “With a top-notch blend of gritty mystery and bighearted drama, it’s Dennis Lehane meets Ann Patchett.”

CLICK HERE FOR MORE INFO ON RON CURRIE. 

Throughout the day, Kelly’s Books to Go will be selling books by the fantastic list of table moderators. These authors will have time slots to sign copies of their books and chat with attendees.

The day will conclude with a rousing panel of authors where anything goes! Gibson Fay-LeBlanc will moderate and preside over the jungle and try his best to keep the chaos within the room and off the streets of Portland.

How could you possibly miss CRIME WAVE?

 

Matt Cost was a history major at Trinity College. He owned a mystery bookstore, a video store, and a gym before serving a ten-year sentence as a junior high school teacher. In 2014, he was released and began writing. And that’s what he does. He writes histories and mysteries.

Cost has published six books in the Mainely Mystery series, starting with Mainely Power. He has also published six books in the Clay Wolfe Trap series, starting with Wolfe Trap. There are two books in the Brooklyn 8 Ballo series, starting with Velma Gone Awry. For historical novels, Cost has published At Every Hazard and its sequel, Love in a Time of Hate, as well as I am Cuba. The Not So Merry Adventures of Max Creed began a new series this past April. Glow Trap is his eighteenth published book.

Cost now lives in Brunswick, Maine, with his wife, Harper. There are four grown children: Brittany, Pearson, Miranda, and Ryan. Cost now spends his days at the computer, writing.

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Weekend Update: April 25-26, 2026

Next week at Maine Crime Writers there will be posts by Matt Cost (Monday), Rob Kelley (Tuesday), and Kaitlyn Dunnett/Kathy Lynn Emerson (Friday).

In the news department, here’s what’s happening with some of us who blog regularly at Maine Crime Writers:

Matt Cost is gearing up for the release of his new thriller, EveryThing vs. Max Creed, on May 21st, and is thus preparing his promotional schedule.

Whew! Matt is amazing.

Here’s a photo from my event last weekend in Limerick. Such a great time!

Our bundle of books winner for March is Jeanne Lawson. And there’s still time to leave a comment this week to be in the running for the April bundle. Who doesn’t need more books?

An invitation to readers of this blog: Do you have news relating to Maine, Crime, or Writing? We’d love to hear from you. Just comment below to share.

And a reminder: If your library, school, or organization is looking for a speaker, we are often available to talk about the writing process, research, where we get our ideas, and other mysteries of the business, along with the very popular “Making a Mystery” with audience participation, and “Casting Call: How We Staff Our Mysteries.” We also do programs on Zoom. Contact Kate Flora

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Tired of Scam Emails?

Vaughn C. Hardacker

Of late I have been bombarded with scam emails! I even carried on a conversation with Nora Roberts! (Don’t laugh, that’s what it sounded like. I decided to try something. I replied at 1:00 a.m. and got a reply back at 1:59 a.m.–does anyone out there truly believe that Nora is monitoring, let alone answering, emails at 2 in the morning!) The scammer finally admitted he wasn’t Nora, apologized, and then made a sales pitch about what he (maybe she) could do for me. I replied: I don’t think so…you lied to me about who you are, why should I believe anything else you say?

This is a major issue in our industry. Therefore, I have spoken with Melissa Current Gerety of MCG Creative, and she agreed to do a guest blog on the issue. So, Heeeeerrrrres Melissa!

Hello, Wonderful Author: How to Tell What’s Legit in Your Inbox

When I started my career in marketing and publicity the industry was very different. There was no internet–I am old enough to remember life before websites and social media. In fact, back then, we sent media releases and media kits via the USPS and the labels were typed on a typewriter. One. At. A. Time. That was the biggest time suck–all that typing and hoping you didn’t make a typo and have to start over.

Fast forward a year or 30 and one of the biggest tasks on my daily to do list? Wading and weeding through all of the AI generated messages coming to my clients emails and social media accounts. There seem to be four types that we see the most:

  1. The Reviewer/Book Club
  2. The Evaluation
  3. The Best Selling Author Who Wants to Be Your Friend
  4. The TV/Radio/Podcast Personality Who Wants to Interview You (for a price)

The Reviewer/Book Club

These messages almost always begin with “Hello Wonderful Author” and promise hundreds, if not thousands, of positive reviews OR a smaller number if you pay per review or agree to pay a fee and review other authors’ work.

These seem ok at first. As the pitch continues you’ll discover it really equates to paying for reviews. That is a BIG no-no for Amazon and Goodreads. And, yes the algorithm for those sites will figure it out.

The best way to get reviews? Ask people who you know have actually read your book (or hire a real life publicist/marketer to help). Many people can be intimidated by the thought of writing a review. Tell them it doesn’t have to be lengthy or detailed. Even a star rating alone can help.

These scams can also come disguised as a Book Club with huge numbers of followers in cities all over the world and they want to promote your book. This could be legit, right?

Probably not.

Lots of empty promises and while the fees aren’t usually high, the probability of it resulting in sales is slim at best.

The worst part of these? It casts a dark shadow on those of us who have legitimate book club events and social media platforms (Bookmarks-Maine is mine and there are so many great ones in Maine).

The Evaluation

These messages sometimes take the time to use your actual name. Although, I’ve seen them get that wrong, too. The seemingly credible and seemingly human wanting to help you increase the visibility of your book(s). HINT: they aren’t human. This is all AI generated.

The lengthy email identifies key plot points in your book. It provides well thought out strategies and improvements to increase your online presence and, ultimately, sales. And, they’re willing to give you all of this for FREE because they were so impressed with your writing.

To writers everywhere that kind of validation is a dream come true.

Cue Sally Field at the Oscars “You like me! You really like me!”

Sadly, there is always a catch and it’s usually that the follow up is not free.

The evaluation they provided? You could have generated that yourself in <insert AI platform here> because that’s exactly what this “person” did. Even if you don’t give them any money, the real loss is the time you will spend going back and forth with them trying to get them to leave you alone.

The Best Selling Author Who Wants to Be Your Friend

Lee Goldberg has covered this one better than I ever could on his blog. Read about all of his interactions with “famous” authors here.

The short version: an internationally best selling author somehow finds YOUR book and YOUR contact information and is so impressed that they want to connect you with either their agent or their marketing person.

99.9% of the time, I don’t think John Grisham is emailing you. I hope someday I’m wrong.

The TV/Radio/Podcast Personality Who Wants to Interview You (for a price)

This one is a bit more tricky because it isn’t actually a scam. These are real people who are often starting a second or side career. They offer a media interview, exposure on their channels, and sometimes additional marketing materials.

Sounds great? You would pay for a commercial, why not this?

Here’s the test:  Ask them specific questions about their distribution, demographics, streaming numbers, etc… If they can’t answer those in the next interaction, don’t waste any more of your time. These are less of a scam and more of a decision about the best return on your marketing dollars.

A subset of these emails are the “personalities” impersonating real people. You search them online and verify lots of information that proves they are a real person. The problem usually is that they are not THAT real person. Again, check those email addresses.

All of these warnings aside, there are real marketing and publicity professionals out there who are sincere and skilled and who want to help you share your book with the widest audience possible.

The test for that? We’re usually willing and able to have a phone call, a video call or, my favorite, meet you for coffee to discuss how to make that happen.

As for the others, the best rule of thumb? If it sounds too good to be true, it probably is.

 

 

 

 

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The Morning Hours

  Shameless Commerce Department

The Maine Crime Wave comes to you on May 30th. Register here. Guest of Honor is Ron Currie, Jr. Noir at the Bar the night before, as well as a curated trip through the research facilities of the Maine Historical Society. Don’t miss it!

And On

Those of you who’ve been following along know that I was semi-immobilized for a number of weeks this winter with knee replacement surgery. One of the (many) things I was concerned about beforehand was what it might do to my writing, in terms of schedule, how much time I could spend in the chair, and everything else that goes to make up the highly subjective and superstitious ways and means we all have of getting our work done.

Normally, my writing life went like this: get up, drink coffee, work out, write, then go to work. (I had the advantage of a professional schedule that let me to get my own work done before anyone else’s.) Even in retirement, that schedule didn’t change much, only elongated a little.

One of the many disadvantages of major surgery is that, for the first while afterward, the patient does not sleep well. In my case, this amounted to 4 AM icings for the offending joint, a general sense the sleeping unoperated-on world was a lot smarter than I was, and a curiosity about how long it would take before I could say I was glad I’d done this to myself.

After a couple days of that no-audience whining, lying on the couch with the leg up, it occurred to me that I could divert myself by trying to write—well before I was nominally awake, well before coffee, well before anyone else in my house stirred. (This last was critical.) I made no plan but sat (lay) with a pad and a pen.

Without getting deep into the details, by the time I was past the twelve weeks or so it took to get me substantially healed, I was surprised to realize I was writing a thousand words every morning and actually had the first draft of a new book.

“The morning hour has gold in its mouth.” The aphorism is variously attributed to the Germans or the Italians; I’d always heard it as something Goethe had said. What I’d relearned is that those first few hours, before the day rushes in, before you start scrolling for the news, before your living companions start to need you, are precious, and somehow more fruitful than the same number of hours later in the day.

And if, like me, you’re someone no one wants to talk to in the morning anyway, maybe this might be a good enough reason to try it. I am curious, though. How many of you do write first thing in the morning?

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